What is Folly

Come behind the scenes with the Women of Seafolly to find out what it means to them.

Seafolly - Own your Folly - Swimwear Australia 2019

Live in the moment in our new brand campaign, OWN YOUR FOLLY! Whatever your folly, we’ll give you the confidence to own it! Director: Gracie Otto

Seafolly Made to Summer '19 Campaign

Shot along the pebbled shores of Es Vedrà, Ibiza by critically acclaimed Australian photographer Akila Berjoui, the sun-kissed campaign perfectly captures a made to summer attitude and a lifestyle like no other!

Seafolly Since 1975 Campaign '19

Dutch-born beauty Romee Strijd steps onto the sand as the newest face of Seafolly. With her energising spirit, warm persona, and natural confidence, she was made for the Australian lifestyle; and our bikinis were made for her.

Seafolly Summer 2018.

This season, journey through the undiscovered beauty of the golden outback of Esperance, Western Australia, with international beauty, Toni Garrn. Sun-drenched dunes, sweeping white sands, and crystal-clear waters; an Australian summer is golden. And so are we.

Seafolly Summer 2017. Find Your Place in the Sun

Find your place in the sun with Seafolly Australia. Campaign shot on the Cooloola Coast, starring Emma Stern and Victoria Lee.

Seafolly at Miami Swim Week 2017

Seafolly swim and Active 17/18 Summer runway show at Miami Swim Week 2017!

Whitsundays Preview 2017

The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia Aarnio. Join us for Preview 2017 as we cruise the Whitsundays.

Interview with Jess Hart

Get to know our campaign face for High Summer 2017 and Seafolly favourite, Jess Hart. Campaign shot in The Whitsundays, Australia.

Welcome to the Whitsundays High Summer 2017

We have brought back one of our most recognisable and loved faces, Jess Hart as the face of our High Summer 2017 campaign shot in the incredible Whitsundays! Stills shot by Simon Upton. Welcome to Seafolly. Welcome to the Whitsundays.

Welcome to Broome Summer 2016.

You fall in love with Broome Western Australia as soon as your feet hit the ground and you absorb its raw beauty at every turn. Broome was the perfect location for our Summer 2016 shoot. Stills shot by Simon Upton, the 'Welcome to Broome' campaign stars Bridget Malcolm and Alena Blohm. Welcome to Seafolly. Welcome to Broome.

Meet Bridget Malcolm

For Bridget, there’s no greater feeling than being back on home soil – and Broome truly anchored her back to the Aussie way of life. With our active outdoor lifestyle, her athletic, natural, girl-next-door appeal makes her a great fit for Seafolly.

Meet Alena Blohm

This was German beauty Alena Blohm's first time in Australia, and like so many before her, she was in awe of our stunning coastal beauty.

The Byron Bay Film

The welcome sign on the road to Byron Bay invites visitors to 'cheer up, slow down and chill out'. We were fortunate enough to meet and hang out with some amazing locals and experience firsthand their spirit and passion for the area for our Seafolly Spring 2016 shoot.

Welcome to Byron Bay 2016

Discover the Welcome Byron Bay campaign, shot by Ben Watts starring Shanina Shaik, Nadine Leopold and Hannah Ferguson.

Meet the Stingrays.

Discover the incredible local Byron Bay ocean swimming club, the Stingrays, proving age is merely a number.

Meet Shanina.

Shanina Shaik is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Meet Nadine.

Nadine Leopold is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Meet Hannah.

Hannah Ferguson is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Preview 16 Sunset Diaries

From the bohemian beaches of Tulum to the paparazzi bulbs of Miami, we now find ourselves looking to the familiar shoes of home, Australia for Seafolly Preview 16 campaign.

Gigi Hadid for Seafolly Australia, Summer 15

Seventy-two frantic but fabulous hours spent in Seafolly. South Beach provides the perfect backdrop for Gigi Hadid, a woman at the height of her game.

Gigi Hadid for Seafolly Australia, Preview 15

Captured by renowned fashion photographer Enrique Badulescu. Set against the confectioner sugar sands and jade-green water of Tulum, Mexico.

Seafolly X Panama Collaboration

Panama - "Stay Forever" (Official Video)

This video is a video collaboration between Panama and Seafolly, directed by Daniel Askill and starring Martha Hunt.

Seafolly Call of Summer

Captured by world renowned fashion photographer Enrique Badulescu, Hunt is set against a backdrop of white silica sand and the azure waters of Whitehaven Beach in the Whitsundays.

Seafolly Endless Summer

Shot at Sydney's Bondi Beach, the Seafolly 2014 campaign provides the perfect recipe for an endless summer, when fashion and comfort is the order for the day.