Introducing the We Are Seafolly campaign with brand ambassadors Elyse Knowles, Jessica Vanderleahy, Victoria Lee and Jesinta Franklin joining us on the sand. As we partner with these iconic Australian women, our aim is to empower, inspire and celebrate women around the world. Join us in celebrating the Seafolly heritage and everything we stand for as a brand.

We asked our ambassadors to share what they love most about where they’ve come from, the places they’ve visited, and the positive experiences and lessons that have shaped the foundation of who they are today. We reflect on Seafolly’s heritage and expertise in fashion, fit, as well as the brand’s contribution to empowerment and sustainability in the Australian market and abroad.

ELYSE KNOWLES

“It’s a privilege to take part in anything that motivates Australian women to feel confident and without any ounce of self-doubt. The wonderful Seafolly team consistently make this their priority season after season and it’s the reason I adore being part of their family. I’m so excited to join Seafolly’s new campaign, ‘We Are Seafolly’. My role throughout the season will be to highlight Seafolly’s swimwear solutions that are made from recycled fibres and continue to make women feel incredible!”

Former face of the brand and Byron Bay local Elyse Knowles pioneers Seafolly’s innovative sustainability journey in the Chilli Red Tri Bra and Tie Side Pant from our all-new Twilight collection. The ever vibrant set has been developed using a luxurious recycled nylon lurex fabrication. The Chilli Red colourway is the perfect hue to stand out on the beach this summer.

VICTORIA LEE

"I am so excited to be partnering with Seafolly as an ambassador for the upcoming season. I grew up wearing Seafolly and I can’t wait to share some of the beautiful styles and prints on the way for the summer months.”

Talking to her love of fashion and our upcoming designs is Australian beauty and model Victoria Lee shines bright in our showstopping Twilight Ring Front Maillot. Embodying 70’s glam, the retro-inspired one piece inspires confidence while on the sand this summer, curated with versatility and comfort in mind.

JESINTA FRANKLIN

“Proud to be an Ambassador for Seafolly Australia, an iconic Australian swim brand that has embraced me through the different stages of my life.

"Mother of two and friend of the brand Jesinta Franklin celebrates confidence on and off the beach in our Cleo Bandeau Bra and High Waisted Pant. Curated from our mill in France, the ever popular 70’s inspired knit chevron jacquard print will be the perfect addition to a vibrant summer wardrobe. Our partnership with Jesinta aims to empower women to feel confident in their skin, always.



JESSICA VANDER LEAHY

“It’s a dream come true to become an Ambassador for iconic brand, Seafolly.  I’ve spent many beach days in a Seafolly bikini since I was a teen, and I can’t see that ever changing!  Seafolly’s swimwear styles always provide such a wide range of support no matter the activity!”  

Championing our superior range of supportive fits for all different shapes and sizes, is fresh face Jessica Vander Leahy. Jessica is captured in our new stand out 70’s chevron inspired Cleo One Shoulder Top and Hispter pant, designed to transform your look while offering fit and function with a fashionable edge.