Or ‘’La Dolce Vita" as they say in Italy, captures the joy of being by the ocean and at one with nature. Our European inspired collection features fruits, florals, textured gingham and palm prints straight from an Amalfi Coast postcard.


Seafolly Collective is our range of timeless classics, combining the very best of our past and new swim styles. This more sustainable collection is crafted from high quality recycled fabric. The perfect balance of quality, versatility, comfort and fit, you can rely on Seafolly Collective season after season.


Our fresh faces Billie Jean, Elle Wagner & Rae Rodriguez embody the Australian summer spirit, each owning a unique summer style safe in the hands of Seafolly fit.


A campaign featuring new global ambassador Gabriella Brooks. Escape to summer with an intoxicating mix of 70’s styling, saturated colours, playful scenes, innovative new fabrications and of course the infamous Australian beach lifestyle.


Join us on social next week for the first look at our new Escape to Summer Collection and our new Global Ambassador.

Always Seafolly Campaign 2021

Inspired by the dream of empowering women to feel confident and look great on the beach always, the #AlwaysSeafolly campaign inspirits the unique feeling of embracing your true self and being at one with the beach and to #FeelThatWay.

Live The Beach Campaign 2021

With the essence of stunning Australian beaches at its heart, the #LiveTheBeach campaign featuring Lara Worthington celebrates our unique culture and heritage anchored in optimism and natural beauty.

Georgia Fowler Campaign 2020

Georgia Fowler and Charlee Fraser make a statement in our latest Summer Collections at Seafolly. This season, we are celebrating our legacy, our home and the Seafolly summer. Dive into new styles reminiscent of the 70’s, new sustainable fabrications and innovative design.

What is Folly

Come behind the scenes with the Women of Seafolly to find out what it means to them

Seafolly Summer 2017. Find Your Place in the Sun

Find your place in the sun with Seafolly Australia. Campaign shot on the Cooloola Coast, starring Emma Stern and Victoria Lee.

Seafolly at Miami Swim Week 2017

Seafolly swim and Active 17/18 Summer runway show at Miami Swim Week 2017!

Whitsundays Preview 2017

The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia Aarnio. Join us for Preview 2017 as we cruise the Whitsundays.

Interview with Jess Hart

Get to know our campaign face for High Summer 2017 and Seafolly favourite, Jess Hart. Campaign shot in The Whitsundays, Australia.

Welcome to the Whitsundays High Summer 2017

We have brought back one of our most recognisable and loved faces, Jess Hart as the face of our High Summer 2017 campaign shot in the incredible Whitsundays! Stills shot by Simon Upton. Welcome to Seafolly. Welcome to the Whitsundays.

Welcome to Broome Summer 2016.

You fall in love with Broome Western Australia as soon as your feet hit the ground and you absorb its raw beauty at every turn. Broome was the perfect location for our Summer 2016 shoot. Stills shot by Simon Upton, the 'Welcome to Broome' campaign stars Bridget Malcolm and Alena Blohm. Welcome to Seafolly. Welcome to Broome.

Meet Bridget Malcolm

For Bridget, there’s no greater feeling than being back on home soil – and Broome truly anchored her back to the Aussie way of life. With our active outdoor lifestyle, her athletic, natural, girl-next-door appeal makes her a great fit for Seafolly.

Meet Alena Blohm

This was German beauty Alena Blohm's first time in Australia, and like so many before her, she was in awe of our stunning coastal beauty.

The Byron Bay Film

The welcome sign on the road to Byron Bay invites visitors to 'cheer up, slow down and chill out'. We were fortunate enough to meet and hang out with some amazing locals and experience firsthand their spirit and passion for the area for our Seafolly Spring 2016 shoot.

Welcome to Byron Bay 2016

Discover the Welcome Byron Bay campaign, shot by Ben Watts starring Shanina Shaik, Nadine Leopold and Hannah Ferguson.

Meet the Stingrays.

Discover the incredible local Byron Bay ocean swimming club, the Stingrays, proving age is merely a number.

Meet Shanina.

Shanina Shaik is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Meet Nadine.

Nadine Leopold is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Meet Hannah.

Hannah Ferguson is one of the stunning faces of the Seafolly 2016 ‘Welcome to Byron Bay’ campaign. Watch her interview.

Preview 16 Sunset Diaries

From the bohemian beaches of Tulum to the paparazzi bulbs of Miami, we now find ourselves looking to the familiar shoes of home, Australia for Seafolly Preview 16 campaign.

Gigi Hadid for Seafolly Australia, Summer 15

Seventy-two frantic but fabulous hours spent in Seafolly. South Beach provides the perfect backdrop for Gigi Hadid, a woman at the height of her game.

Gigi Hadid for Seafolly Australia, Preview 15

Captured by renowned fashion photographer Enrique Badulescu. Set against the confectioner sugar sands and jade-green water of Tulum, Mexico.

Seafolly X Panama Collaboration

Panama - "Stay Forever" (Official Video)

This video is a video collaboration between Panama and Seafolly, directed by Daniel Askill and starring Martha Hunt.

Seafolly Call of Summer

Captured by world renowned fashion photographer Enrique Badulescu, Hunt is set against a backdrop of white silica sand and the azure waters of Whitehaven Beach in the Whitsundays.

Seafolly Endless Summer

Shot at Sydney's Bondi Beach, the Seafolly 2014 campaign provides the perfect recipe for an endless summer, when fashion and comfort is the order for the day.