See Change

Our approach to a brighter future

We are continuing to understand the impact our business has on the environment and are making changes to help mitigate these impacts, after all, our beaches and oceans are our playground. Our approach to responsibility starts with knowledge and applying this to innovation. We are in constant search of better ways to do things, to help us reduce our environmental impact and improve social conditions of those in our supply chain. As our knowledge evolves, we will evolve. We have a long way to go but we are working towards a brighter future for all

We are continuing to understand the impact our business has on the environment and are making changes to help mitigate these impacts, after all, our beaches and oceans are our playground. Our approach to responsibility starts with knowledge and applying this to innovation. We are in constant search of better ways to do things, to help us reduce our environmental impact and improve social conditions of those in our supply chain. As our knowledge evolves, we will evolve. We have a long way to go but we are working towards a brighter future for all.

Our Fabrics

We are progressively transitioning our product over to more responsible fibres. We are continuing to use recycled fibres in our ranges but are increasing this percentage across our swim collections to move away from unsustainable resources. Our latest collection is crafted from 60% regenerated fibres, creating resource out of waste and diverting it from landfills and our oceans. We will also be transitioning our viscose and cotton fibres to more responsible options over time, stay tuned.

Our Sourcing

We have long term partnerships with our suppliers and ensure that all our Tier 1 factories are audited regularly in accordance with Seafolly’s code of conduct. We promote a safe, inclusive, and fair working environment for workers. Our fabrics & trims are sourced from suppliers certified by the Oeko-tex Standard 100, meaning substances used in creating the fabrics are harmless to human health.

Improved Packaging

To further move away from virgin materials, we have transitioned nearly all our packaging and branding over to recycled materials. Our swing tags, brand labels, care labels, polybags and hangers are now all made from recycled paper and plastics and are fully recyclable at end of life. Furthermore, our polybags have now been reduced in size and thickness, decreasing the plastic consumption by approximately 50%.

Seafolly Collective

Let's Make Waves

Join us on our journey where we will continue to provide transparency on how we are improving our processes, driving innovation and making waves towards a brighter, more sustainable future.