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The Beach Club

Beach Club

Be rewarded every time you shop in store & online.

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10% Student Discount

Students can benefit from 10% Discount - it couldn't be easier.

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Perfect fit Guarantee

Perfect Fit Guarantee

If one of our styles doesn’t look amazing, simply send it back.

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31 Day Full Refund

31 DayFull Refund

You are welcome to an exchange or refund for change of mind.

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Pay with Afterpay

Wear Now Pay Later

Why wait? Checkout and pay in 4 fortnightly installments.

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We’re Seafolly. Swim and beachwear founded on heritage, quality, and style. Born on the beaches of Sydney, Australia in 1975. Seafolly is made for living. We’re not afraid to do it; explore it, seek it, live it. In swimwear that supports it. Seafolly is the heart of the Australian summer and we’re sharing it with the world.

Our collection of swimwear, beachwear and activewear includes something to suit all body shapes and sizes, with bold statement prints, contrasting textures and beautiful lines. Our range includes everything from supportive swimsuits designed for active outings through to detailed and delicate bikinis for those relaxed days by the beach. Made to be worn on the beach and in the water, the sleek styles suit the action of every adventure.

In structured one pieces and bikinis, you’ll have all the beach cricket bases covered. Express yourself differently each day in reversible styles. Mix and match between prints and solids, cup sizes and coverage, and build your salty, exotic persona. Explore comfortable styles and sleek cuts that move with you, not on you. So, you can keep doing summery, sporty things.

Complement your swimwear with Seafolly’s collection of beachwear and accessories for a versatile ensemble with year-round style. Shop for the latest beachwear, one pieces and bikinis inspired by summer adventures.